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Rosé Colored Glasses

Rosé, right out of the picnic hamper, served without ceremony in tumblers or even paper cups. Rosé, served in casual stemware, with cold ham and cheese and baseball on the radio. Rosé, dressed up in elegant Riedel crystal, with Sunday brunch and all the trimmings. –There must be a place for rosé in your life.

The era of “blush” wine may be fading into the mist, but fine rosé is again having its day in the sun. Rosé was so out of favor a few years ago that most U.S. producers refused to use the word “Rosé” on a wine label. “White” Zinfandel or “White” Merlot may have almost literally flooded the U.S. market but nobody wanted to label their wine “rosé”. We have gotten over that. Most of the world never had to. In Europe for example, if the weather gets hot, you drink Rosé.

Just about every traditional red wine region has its Rosé. Bordeaux, the Rhone, Tuscany, Rioja, and even Burgundy all have important Rosé products. Many producers can’t help themselves from wanting to make Rosé. Winemaker’s get hot and thirsty too! Now, with the stigma erased and the market waiting, importers and domestic producers alike are highlighting rosé wines. New ones are even being invented.

The south of France is still the king of quality rosé. The red wines of the south are heavy, potent, and often high in alcohol. Much of the cuisine of the area is not friendly to white wine. So of course, the common choice for summertime drinking is Rosé. Provence Rosé leads the way. From the land of aromatic herbs and wonderful country cooking great quantities of rosé are produced (and consumed). Some of it escapes the local thirst and makes its way to our shores. For the most part, these wines are light, fresh, and crisp, inexpensive and meant to be drunk young. Buy the youngest available, chill it down, and enjoy. Famous, estate grown, Provence Rosé can be as much as $35, but if you are hosting a backyard cookout and not a royal wedding, you might choose a simple wine at under $10. The Cotes du Rhone, a little north of Provence, is best known for Chateauneuf-du-Pape and other big reds, but this region specializes in rosé as well. The same spectrum of style and price is available from the Rhone with Tavel leading the way among premium products. Bandol is another regional French name linked to fine rosé. These wines are also dry and add a distinct herbal finish perfect to match with herb roasted meats.

France is not the only game in town. Rosé is made all over Spain and Italy. Several of the larger shippers in each country have begun to offer excellent, inexpensive regional rosé. Specialty import firms are now finding that there is enough interest to warrant shipping the intriguing wines of minor estates. In all cases look for young wine, but don’t be afraid to try an unknown name.

In the U.S.A., white zinfandel is hardly a thing of the past. The best of these is from De Loach, but most any would be palatable when youthful (and well chilled). On the other hand, more and more producers are making dry rosé from Pinot Noir, Syrah, Merlot, Cabernet, and just about any red wine grape. Lots of folks are getting into the act, and many that have been around for years are finally showing up in our area. Ignore ratings and “best buys”. Dare to sample the rosé of most any reputable producer. Even wineries such as Ojai, Elyse, Sinskey, and Iron Horse are shipping small quantities of first-rate rosé. Looking for a certain one may prove frustrating since so little of each is made. Instead, explore the virtues of what is at hand. However, always look for youth. Very little rosé benefits from age.

If you have doubts, make an experiment. Ask your merchant for a good dry rosé (for that matter a sweet one if your really prefer), chill it down and try it. You have a long summer ahead of you. Fine rosé can brighten you days and spice up your evenings.

Richard deBondt has been President of Northampton Wines, a Greenville retail store, since its founding in 1975. In 2003 he and his associates opened “The Wine Café” featuring fine dining, and wines to match.

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