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Gimmick or Genius?

That's the big-money question when it comes to Riedel Crystal's new "O" Series stemless stemware -- a line of wine glasses whose bowls sit flat on the table like fallen Humpty Dumpties.

The Riedels, a family of Austrian crystal makers, have long maintained that the only way to drink wine is from a stemmed glass. If you take the rustic approach and use a tumbler, the argument goes, fingerprints will smudge the bowl and, worse, heat from the imbiber's hands will warm the wine. Who wants to drink Chenin Blanc at 98.6 degrees? But the Riedels have spotted a market opportunity and suddenly tumblers are not only OK, they're superior to stemmed glasses in some ways.

"This makes it very easy to swirl," said Maximilian Riedel at a trade seminar last week at San Francisco's Fort Mason, demonstrating with an egg- shaped glass held delicately between his thin fingers. As it happens, the temperature increase from holding the bowl is negligible as long as you don't cup it in your hand, says the 26-year-old Riedel, who invented the "O" Series. Unsightly smudges? Those are no big deal compared to the convenience of wine glasses that don't tip easily, have no stems to break off, fit with ease into the dishwasher and stack conveniently on the shelf, he says.

Now there's a choice!

Riedel says the tumblers are not designed to replace stemware; they merely provide a casual, convenient alternative. But he maintains that even when using stemmed glasses, "Nobody holds the glass by the stem, even though they should."

Well, ahem, not quite. I am so averse to smudging that I not only hold my
wine glass by the stem, I have been known to target my sips to a single point on the rim so I leave only one lip print. Did I ask to be born this way? Goodness no. And I'm not claiming to be typical. But the fact remains that some people would rather drink from a sparkly glass than a greasy one.

Now, for an opposing viewpoint from a normal person, my general contractor Bill Ghirardelli, who recently saw the tumblers on my kitchen table.

"I don't care about smudges," says Ghirardelli. "Not having stems should
really minimize the breakage. I think these could really take off!" A hot number!!

As it happens, he is right. While it is early to say how "O" Series will
ultimately fare, Rob Griffin, import manager for Riedel's Northern California distributor, Wine Warehouse, says he has been flooded with orders for the tumblers, which are fast becoming one of his company's hottest products. "I was really skeptical when Maximilian showed them to me, but every single person in the trade I've shown them to has been extremely positive," says Griffin. "Every single person. That never happens in the wine industry." People seem to like the tumblers for juice and soda, as well as wine, he says.

Sean Andrade, a seminar attendee and buyer for Winecentives Inc. wine shop in Dublin, says he is planning to stock "O" Series glasses both to sell and to use in the shop's wine bar. He was skeptical before last week's demonstration, but it convinced him that the tumblers show the wine well and will both reduce breakage and alleviate space problems. (Two glasses can be stacked when the bottom one is upside down.) "The stemless is an awesome idea," says Andrade.

At the trendy Pen-Top Bar & Terrace in New York, one of the first bars to use the "O" Series, the glasses have proven popular with the "in" crowd and breakage is down 60 percent, says manager Zack Zahran. The best part for Zahran, though, is that the tumblers look cool when sitting on the Pen-Top's illuminated crystal bar -- even if they are smudgy). "I was looking for something different. It's a very cool glass," he says.

The "O" Series is actually Riedel's Vinum line with the stems chopped off and the bottoms flattened. But they are half the cost, retailing for $9 to $12.

Several Shapes & Sizes

The line includes six models designed to highlight the qualities of specific
varietals: Riesling/Sauvignon Blanc, Viognier/Chardonnay, aged Chardonnay, Syrah, Pinot Noir/Nebbiolo and Cabernet Sauvignon/Merlot.
Maximilian Riedel says he uses his company's top-of-the-line Sommelier Series glasses when he's serious about the wine he's drinking, but pulls out the "O" Series when he gets home late from work and doesn't feel like hand washing the glasses.

Published by the SFGate.com

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